Expanding digital marketing efforts to a global target group, provides a great opportunity for global marketers and creates a community of customers across the world. However, reaching out to an international audience requires a lot of understanding of culture differences, online behavior and localization.Before you chalk out your digital marketing strategy for your global audience, consider these 5 tips to successfully engage in meaningful conversations with them.
Time is the biggest challenge when reaching out to a global audience. The right time largely depends upon the locations of the audience and the optimum posting time for individual countries or culture.
The first step is to identify where the majority of your audience is based and which time zone they follow. Tools such as Tweriod and Followerwonk will help you to review your analytics to identify the most engaging time for your brand. Then club the most optimal time and post across time zones to gain maximum engagement.